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8 modules · 40 chapters

How to Build a Seven-Figure AI Sales Business

Build an AI sales business using positioning, delivery and measurable commercial systems.

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The target outcome

A commercial plan, a repeatable acquisition system and a measurable operating model.

  • ✓Define a market and differentiated offer
  • ✓Build a credible sales and delivery process
  • ✓Model unit economics and operating capacity
  • ✓Develop a plan for sustainable growth

Prerequisites

  • • Basic business literacy
  • • A computer and internet access
  • • Time for research, practice and execution

Public syllabus

Explore the 40-chapter curriculum

Explore eight focused modules covering the ideas, methods and decisions you will use to build your business.

Module 01 — Market selection
  1. 01The business model: outcomes versus software
  2. 02Identify a narrow, expensive operational problem
  3. 03Map ideal customer profiles and buying signals
  4. 04Evaluate market size without inflated assumptions
  5. 05Build a defensible positioning brief
Module 02 — Offer engineering
  1. 06Translate customer pain into a paid deliverable
  2. 07Define scope, exclusions and success metrics
  3. 08Design a minimal AI sales service package
  4. 09Estimate fulfilment costs and gross margin
  5. 10Write a clear commercial offer and guarantee policy
Module 03 — Prospect intelligence
  1. 11Recognize verified buying signals
  2. 12Find and qualify appropriate business accounts
  3. 13Build a compliant prospect research process
  4. 14Research operational workflows and existing tools
  5. 15Score accounts by fit, urgency and reachability
Module 04 — Outbound sales
  1. 16Write a personalized first-touch sequence
  2. 17Choose safe and compliant outreach channels
  3. 18Develop discovery questions that uncover real needs
  4. 19Handle objections without invented performance claims
  5. 20Record outcomes and plan evidence-based follow-ups
Module 05 — Demo and conversion
  1. 21Create a prospect-specific demo brief
  2. 22Demonstrate the customer outcome, not the stack
  3. 23Quantify operational value with transparent assumptions
  4. 24Structure proposals, pilots and acceptance criteria
  5. 25Turn a successful pilot into a signed agreement
Module 06 — Delivery operations
  1. 26Translate the contract into an implementation plan
  2. 27Map data sources, permissions and integration limits
  3. 28Test AI workflows with human escalation points
  4. 29Set up incident handling and customer support
  5. 30Document handover, ownership and change management
Module 07 — Business finance
  1. 31Model acquisition costs and payback period
  2. 32Forecast capacity, utilization and delivery margin
  3. 33Budget for tools, people and contingencies
  4. 34Build a revenue dashboard with verified inputs
  5. 35Set operational targets and review leading indicators
Module 08 — Scale responsibly
  1. 36Standardize repeatable components
  2. 37Create hiring and quality assurance thresholds
  3. 38Manage churn, renewals and customer success
  4. 39Build referral and partner distribution channels
  5. 40Draft a 90-day operating and growth roadmap

Turn learning into practical decisions

Follow a clear progression of topics and exercises designed to help you connect learning with real business decisions.

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